Hayah, meaning 'Life' in Arabic, is HEPCA's most ambitious environmental project yet. The project was launched on Earth Day, April 22nd 2008; the largest annual environmental event that is celebrated simultaneously around the globe by more than half a billion people.

The aim of Hayah is to involve all sections of the Red Sea community working towards the following objectives:

  • Raising environmental awareness of multiple stakeholders in our Red Sea community (e.g. diving and water sport operators, hotels, schools, tourists, tour operators / travel agents and local communities / organisations).

  • Educating all stakeholders in the importance of individual and collective responsibility for our environment and providing ideas, methods and support for each and every one of us to make a difference.

  • Encouraging all stakeholders in environmental citizenship and assisting them in positive actions to help ensure the overall sustainability of our Red Sea environment (on land and water).

Hayah is not a one time event but a full program of environmental awareness initiatives and ongoing projects that are continual throughout the year.